Department of Mass Communication   more 

     The department began planning its establishment in 1998, and after two years of effort, the Ministry of Education approved enroll new students in 2000. We are the only department offer a bachelor’s degree in mass communication in the Kaohsiung-Pingtung region.

     The department aims to cultivate professional talent in mass communication, with the core idea of education of "theory," "practice," "humanities," and "technology." We wish our graduates to enrich their knowledge and use it in real-world scenarios. With a commitment to "professional orientation" and "diverse training," the department emphasizes theoretical and practical knowledge, using the passion for humanities to achieve technological innovation.

Curriculum   more   

     The curriculum is designed according to the department's educational goals and development aims, primarily to nurture excellent media professionals and improve students' professional competence in communication. Not only considering market needs and social development, we see the importance of inspiring students' thinking. The Department of Mass Communication wishes the program to integrate theoretical knowledge in mass communication with practical skills that could develop social care and the quality of humanities.

     To nurture those who with diverse integration abilities and professional skills in mass communication. Our department planned courses about news reporting and editing, public relations and advertising, communication research, broadcasting, television and film, digital multimedia , etc. We selected the basic subjects as requirements, giving students knowledge in different fields of mass communication. Students can then take advanced courses to strengthen their professional skills.

     In response to the digitalization, diversification and refinement trends in mass communication, the department has developed two featured courses, Cross-media Production and Communication and Management. Students must complete at least one featured course to graduate. In addition to practical courses and internship opportunities, our department has two types of courses- intramural practical training and professional internships. Ensure students have opportunities to apply what they’ve learned and connect closely with the industry.

Faculty   more  

     All full-time faculty members hold positions above the qualifications of associate professors, including three professors and four associate professors in DMC. Their expertise includes media production and marketing, social science research, journalism education, etc.

     Part-time faculty members are senior professionals in the media industry, including film directors, TV news reporters, TV program directors, and marketing planning specialists. They provide the latest industry trends to inform our teaching.

     The department's teaching emphasizes combining communication-related professional theories and practical training, helping students develop independent thinking, strong media content creation and marketing skills.

Facilities   more

     To support the featured courses, the department invested several million dollars to establish a state-of-the-art Multimedia Center. It includes a radio recording studio, television studio, static photography studio, darkroom, digital non-linear editing rooms, linear editing rooms, and a news editing center, which is the most professional media production facility in southern Taiwan.

     The university allocates approximately one million NTD annually to update equipment. Students can borrow the latest media technology, including cameras, video cameras, live-streaming devices, 360-degree panoramic cameras, digital drawing tablets, and so forth.

School Life

     In daily life, the school provides well-equipped dormitories, restaurants, and sports facilities. Regarding studying, DMC values the need for dedicated classrooms and provides a high-quality learning environment for students to do after-school assignments.

     Students participate in extracurricular activities with high willingness, such as the department student association that runs smoothly and the school-wide student union.

     All faculty members serve as mentors and guide students in academics, life, and career development.

     The department has also established a Student and Alumni Committee to assist students with the student organization operations and fully support students' extracurricular learning.

     According to students' feedback and diversity, teachers provide extracurricular guidance and consultation in different ways so that students perform well in various competitions on and off campus.

Career Prospects

     Graduates can enter various communication-related fields, with job opportunities becoming more diverse. Graduates may work in television stations, magazines, radio stations, or newspapers; take roles in advertising companies as editors or executives; work in media conglomerates as directors or producers for film and television; or engage in marketing planning. They even enter the service or public relations industries. Additionally, some graduates pursue public service positions or continue their studies. The department's graduates embody a spirit of diverse learning and development.

     With an outstanding academic record, the employment rate is over 95%. Our graduates work in media and service industries domestically and abroad, ensuring employment upon graduation.

Future Development

     Today’s media industry differs from the past. Internationalization, audience diversity and regionalization are other important ways to develop. Local cable TV stations, radio stations, the development of network technology, and the full opening of digital TV all signal significant changes in the geographical region limitation.

     Digital generation is a defining moment for traditional media, breakthrough transmission capacity, speed, and quality, which enhances communication services. The blurring of media boundaries and convergence are inevitable trends.

     The following conditions are considered necessities for people who work in this industry: first, the problem-solving ability for society's needs, then adaptable capabilities for future changes, and most of all, the way to think of diversity, digitalization, integration, and refinement. Realizing this, the department established a graduate school through the joint efforts of faculty and students. Its educational goals are "theory," "practice," "humanities," and "technology," positioning itself as a center for cultivating communication professionals in southern Taiwan and a hub for knowledge management across industries, government, and academia.